![]() ![]() In the same way, if your LinkedIn profile isn’t fit for purpose, it doesn’t matter how many high-profile decision-makers are on the platform – none of them are going to buy from you. You wouldn’t expect your website to generate leads if the homepage was poorly laid-out, didn’t contain the right information, and hadn’t been updated since Bebo shut down. Chances are your competitors are already doing it, but it’s not too late to catch up – provided you take the right steps: ![]() If you haven’t been using LinkedIn to generate leads, or if you’ve only dipped your toe into the lead gen opportunities that the platform offers, now’s the time to commit. ![]() No wonder then that 59% of marketers are generating leads from LinkedIn, compared to just 26% for all other social media sites combined. In other words, if you want to reach the people who hold the purse strings, you’ll find them on LinkedIn. Of those, about 10% are decision-makers – the people who ultimately choose whether or not to partner with a new agency, purchase a new product, or invest in a new service. More than 630 million people worldwide use LinkedIn. ![]()
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